Follow-Up by Lead Source

Why Lead Source Matters for Follow-Up

A Zillow buyer clicking on listings has different expectations than an open house visitor who just walked through a property. A FSBO seller needs trust before they'll consider listing with you. One generic follow-up plan ignores those differences.

The right message at the right time answers the concern each lead actually has. That is why a Keystone sequence starts from where the lead came from and what they asked for.

What Each Guide Includes

• A sample sequence: The steps you would send over the first weeks, across email, text and calls where they fit
• Timing: When each step goes out, and why
• Wording to start from: Sample subject lines and openers you can edit to sound like you
• Common objections: What this kind of lead usually worries about and how to answer it