It's Sunday at 4:15. You've been on your feet for four hours, the last couple just left, and the sign-in sheet has eleven names on it. Three of them wrote their handwriting so badly you'll need to guess. You drive home planning to type them in tonight, and then it's Monday, and then it's Thursday.
The open house is the easy part of the process. Visitors came to you and told you their name. That's a warm moment, and it cools fast. Someone who walked through on Sunday has often seen other houses by Wednesday. If you're not in their phone by then with something useful, you're one more face they half remember. A short text with the address in it, sent that evening, does more than a polished email sent on Friday.
A good open house follow-up has two jobs. Reach out while they still remember the house, and then keep reaching out in a way that doesn't feel like a drip campaign. Ask what they liked, offer to show them more, and let them set the pace. Some visitors are buyers who need three weeks, some are neighbors being nosy, and some are quietly thinking about selling. They'll all say a different thing back, and the sheet rarely tells you which is which. This page covers what to send and when, and how a Keystone sequence handles the days after the sheet gets typed up.
The follow-up is only as fast as the data entry. A paper sheet, a half-legible email address and a busy week add up to a first message that goes out days late, after the house is a blur.
Buyers, neighbors and curious browsers need different next steps. A generic 'thanks for stopping by' message does nothing for the couple who asked three questions about the school district.
A single email after the open house is common, and a reply is rare. The follow-up that matters is the second and third touch, and those rarely get sent when the next weekend's open house is already on your plate.
A card or letter to a visitor would stand out, but buying cards, writing them and finding stamps is a task that loses to every other task. It tends to get skipped.
Type the sign-in sheet into a spreadsheet, import it, and Keystone matches the columns on its own. Choose an open house sequence and every visitor gets a set of steps already drafted with their name filled in: a same-day text, an email about the house, a call prompt with talking points, and a slow set of check-ins that follows.
Each morning, your Today list shows who to text, email or call, with the message ready to go. Edit it or send it as is. Work the list one-handed from your phone between showings, and use quiet hours so a late text waits until morning instead of landing at 11pm.
If a visitor replies, their sequence pauses and the reply moves to the top of your list, so you won't send a scripted check-in to someone who just asked a question. A handwritten card or printed letter in the sequence waits for your approval. You see the exact piece and its cost before it ships, and nothing goes out until you approve it. Keystone isn't a lead source or a showing scheduler. It handles the follow-up so the sheet doesn't go cold.
Suggested sequence: Open House Follow-Up
7 steps over 45 days. Each one lands on your Today list as a draft you can edit or send.
Hi Jordan, it's Scott. Thanks for stopping by the open house on Elm today. Any questions about the house or the neighborhood?...
Hi Jordan, thanks for coming by. Here's the info on the house, plus two other homes nearby that you might like....
Ask what stood out, what felt off, and whether they're early in the search or ready to see more. Offer a private showing of any house....
Hi Jordan, if you want to see more than open houses, I can line up private showings around your schedule. Want me to?...
Hi Jordan, any thoughts after seeing Elm? Still looking at that area, or did your search shift?...
Jordan, thanks again for coming by the open house. If you or someone you know is thinking of a move, I'd love to help. Scott...
Hi Jordan, you looked at Elm, so here's a quick look at what's sold nearby and what that means for your next offer....
+ more steps in the full sequence
Start on the Free plan. Every message comes drafted for you.