Can commercial real estate agents use Keystone?
Keystone is built for residential agents, so it isn't a commercial CRM and has no lease tracking, property databases or deal pipelines. A commercial broker can still use it to keep in touch with owners, past clients and referral sources by email, text, call prompts, letters and handwritten cards.
Keystone is built for residential agents. It isn't a commercial real estate CRM. If you need lease tracking, property and tenant databases, or a deal pipeline with stages for each transaction, you'll want a tool made for commercial brokerage.
A commercial broker can still get use out of it for one narrow job: staying in touch with people over a long time.
What a commercial CRM does that Keystone doesn't
Commercial deals are managed around the property and the lease. Tools for that work usually include:
- Property and tenant records
- Lease expiration tracking and reminders
- Deal pipelines with stages
- Comps and market data
Keystone has none of these. It's also not a transaction manager, an IDX site builder, a dialer or a lead source.
Where Keystone can still help
Commercial sales cycles are long, and a lot of the business comes from relationships: an owner who isn't ready to sell yet, a tenant whose lease is up in two years, a past client who'll need space again. Keeping those people warm is a follow-up problem, and that's what Keystone does.
- Email, text, call prompts, printed letters and handwritten cards from one daily Today list.
- Messages already drafted with the person's details filled in. You edit them or send them as is, which matters here, since commercial contacts need messages that sound like you.
- Replies pause the sequence. When a contact writes back, their sequence stops and their reply moves to the top of your list.
- Letters and cards you approve. For owners and decision-makers, a mailed letter or a handwritten card can land better than another email. You see the exact piece and its cost before it prints or ships.
- Email from your own account. Connect Gmail or Outlook and Keystone sends as you, with replies syncing back both ways.
- Import from a spreadsheet. Drop in a CSV and the columns match themselves.
The honest limits
The written sequences in Keystone are aimed at residential situations: buyers, sellers and past clients. You'll likely edit a lot of the wording to fit a commercial conversation about space, tenants or investment properties. Think of it as a way to keep a schedule and a draft in front of you, not a commercial playbook.
It also won't track lease dates or tell you when a tenant's term ends. If that's how you find opportunities, keep a separate system for it.
Who this fits
A commercial broker with a smaller book of relationships and a long cycle, who wants a simple way to stay visible without building it from scratch. It doesn't fit a team that needs a shared property database and deal pipeline.
What it costs
| Plan | Monthly | Contacts |
|---|---|---|
| Free | $0 | 100 |
| Starter | $49 | 500 |
| Professional | $99 | 2,500 |
| Growth | $189 | 10,000 |
Annual billing takes about 20% off. Letters past your plan's monthly amount are $1.75 each, and handwritten cards are $4.90 per send. See the pricing section for the full table.
The Free plan is a low-risk way to test it with your closest relationships before deciding. For how Keystone compares to full CRMs, see real estate CRM comparison.
Ready to stop babysitting your follow-up?
Start on the Free plan. Every message comes drafted for you.