How Much Does Real Estate Email Automation Cost?
Keystone starts at $0 a month for 100 contacts, with paid plans at $49, $99 and $189 a month (20% less when billed annually). Full CRMs and general email marketing tools are priced differently and cover different ground, so compare what you'd actually use.
Keystone starts at $0 a month and goes up to $189 a month depending on how many contacts you work and how much print and text you send. Annual billing is 20% off.
Keystone Pricing
| Plan | Monthly | Annual (per year) | Contacts | Letters per month included | Texts per month | Seats |
|---|---|---|---|---|---|---|
| Free | $0 | $0 | 100 | 3 | From your own phone | 1 |
| Starter | $49 | $468 | 500 | 15 | 100 | 1 |
| Professional | $99 | $948 | 2,500 | 40 | 400 | 2 |
| Growth | $189 | $1,810 | 10,000 | 100 | 1,000 | 5 |
Extra printed letters are $1.75 each on the same invoice. Handwritten cards are $4.90 per send. Usage is shown before you hit a limit, and you can upgrade from Billing in two clicks while your setup keeps running.
Follow-up runs across email, text, call prompts, letters and handwritten cards, and replies pause the sequence. Sequences come written, so there's no content to buy or create.
How This Compares to Other Options
Prices change often, so we don't print other companies' numbers here. What you can compare reliably is what kind of tool you'd be paying for.
| Keystone | Full CRM | General email marketing tool | |
|---|---|---|---|
| Built for | Following up with people you already know | Running a whole pipeline, often with teams | Newsletters and broadcast campaigns |
| Sequences written for you | Yes | Usually you build them | Usually you write the content |
| Replies pause follow-up | Yes | Varies | Not designed around it |
| Channels | Email, text, call prompts, letters, handwritten cards | Varies | Mostly email |
| Lead routing, transactions, IDX | No | Often | No |
The cheapest tool isn't the right one if you'll never finish setting it up. The most feature-rich one isn't either if you use a tenth of it. For side-by-side details, see the pages for Follow Up Boss, LionDesk, Realvolve, Top Producer and Wise Agent, or the full comparison index.
What Else Affects the Real Cost
- Your time. If you write every message yourself, that's the biggest cost, and it doesn't show up on any invoice.
- Print and postage. Letters and handwritten cards cost real money. In Keystone you see the exact piece and its cost before anything prints, and nothing goes out until you approve it.
- Texting. Texting from your own cell uses your own plan. A Keystone Number is the option that logs both sides of conversations.
- Setup. Drop in any spreadsheet and the columns match themselves, so you aren't paying in hours to get started.
To see what the return could look like for your business, use the worksheet in the ROI guide.
Pick a Plan, or Start Free
If you have fewer than 100 people to follow up with, the free plan may be all you need. If you have a bigger sphere, the plan limits are listed above, and you can see which fits on the pricing section.
Ready to stop babysitting your follow-up?
Start on the Free plan. Every message comes drafted for you.