Keystone vs Wise Agent
Two different ways to handle real estate follow-up. Here is how they compare on approach, channels and price, and who each one fits.
Wise Agent: Contract-free real estate CRM for agents, teams and brokerages, with 24/7 support
Wise Agent is a month-to-month real estate CRM with lead automation, transaction management, drip campaigns and 24/7 support. Keystone is narrower. It writes your follow-up and runs email, text, call prompts, printed letters and handwritten cards from a daily Today list. The two start at the same $49 a month, but they're built for different jobs. One manages the business. The other makes sure the follow-up goes out.
Keystone vs Wise Agent at a glance
Keystone | Wise Agent | |
|---|---|---|
| Approach | Follow-up that arrives already written. You open a daily Today list, edit or send, and move on. It is not a full CRM. | A month-to-month real estate CRM with lead automation, transaction management and marketing tools. |
| Channels | Email, text, call prompts, printed letters and handwritten cards, all from one list | Drip email campaigns, calls with an optional Power Dialer, postcards through Xpressdocs, and texting as a paid add-on. |
| Price | Free for 100 contacts, then $49 to $189 a month. Annual billing is 20% off. Extra letters are $1.75 each and handwritten cards are $4.90 per send. | From $49/mo (CRM plan), checked October 2026, plus add-ons such as texting |
| Best for | Agents who want follow-up drafted for them, including letters and handwritten cards, without learning a CRM | Agents and small teams who want a broad CRM with transaction management and a power dialer |
Feature-by-Feature Comparison
| Feature | Keystone | Wise Agent |
|---|---|---|
Email follow-up | Yes, sends as you from Gmail or Outlook | Yes, drip campaigns on every plan |
Text messaging WiseText SMS is $11/mo plus an $80 one-time registration fee. | Yes, from your own cell or a Keystone Number | Paid add-on |
Calls | Call prompts with talking points. Keystone doesn't place calls. | Call tracking, with an optional Power Dialer that calls up to three leads at once |
Printed postcards and letters | Letters, each approved by you first | Postcards through an Xpressdocs integration |
Transaction management | close | check |
| Feature | Keystone | Wise Agent |
|---|---|---|
Free plan | Yes, 100 contacts | close |
Lowest paid plan | $49/mo (Starter, 500 contacts) | $49/mo (CRM), checked October 2026 |
Contract terms | Monthly or annual billing | Month-to-month, no contracts |
Team members | 1 to 5 seats depending on plan | Up to 5 team members on a shared login, more as add-ons |
Annual billing | 20% off | $42/mo billed annually on the CRM plan |
Who Each Tool Is Best For
Residential agents who want follow-up already written, including letters and handwritten cards, and who don't need a CRM to track transactions. The free plan covers 100 contacts, so you can test it with your real list.
Wise Agent fits agents and small teams who want a broad CRM with transaction management, drip campaigns, a Power Dialer and month-to-month terms. Support runs 24/7. Keystone doesn't manage transactions or place calls.
Frequently Asked Questions
Yes. Keystone imports a spreadsheet (CSV), so you can export contacts from Wise Agent and drop them in. There's no live sync between the two, so changes in one don't show up in the other. Some agents keep a CRM for transactions and use Keystone just for the follow-up with past clients.
On its public pricing page (checked October 2026), the CRM plan is $49/month, or $42/month billed annually. Texting is an add-on at $11/month plus an $80 one-time registration fee. Extra team members and logins are also add-ons. Keystone is free for 100 contacts, then $49 to $189 a month.
Keystone isn't a full CRM, a transaction manager, an IDX website builder, a dialer or a lead source. It prompts you to call with talking points but doesn't place the call. It's built for residential agents who want follow-up handled, not a system to run the whole business.
Agents who want transaction management, drip campaigns, a power dialer and 24/7 support in one month-to-month CRM. Keystone doesn't offer transaction management or a dialer, so if you use those every week, Wise Agent covers more.
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See how Keystone fits your follow-up
Import your contacts, pick a sequence and get your first Today list. Free for 100 contacts, paid plans from $49/mo.