Keystone compared with other real estate tools
Most CRMs help you store people. Keystone helps you contact them. You can run it beside the CRM you already have, or use it in place of one you stopped opening.
Three ways to handle follow-up
Picking a tool gets easier once you know which job you are hiring it for.
Full CRM
One system of record for leads, deals, and often transactions and teams. You set it up, build the follow-up plans and write the messages. It does a lot, and it asks for a lot.
Newsletter tool
Good at sending one message to a whole list. It is not built around one-to-one follow-up, so texts, call reminders and mailed pieces live somewhere else.
Keystone
A follow-up layer. Sequences come written and land on a daily Today list as drafts across email, text, call prompts, letters and handwritten cards. It is not a transaction manager or a lead source.
Head-to-head comparisons
Pick the tool you are weighing Keystone against.
A CRM pitched as the central hub for building a real estate business, not just a contact list
Read the comparisonKeystone vs LionDeskCRM that Lone Wolf is discontinuing in favor of Lone Wolf Relationships
Read the comparisonKeystone vs RealvolveReal estate CRM for agents and teams, pitched around workflows and automation you won't outgrow
Read the comparisonKeystone vs Top ProducerAll-in-one business management platform covering CRM, lead generation and marketing automation
Read the comparisonKeystone vs Wise AgentContract-free real estate CRM for agents, teams and brokerages, with 24/7 support
Read the comparisonWhat Keystone does differently
Replies pause everything
The second someone writes back, their sequence stops and the reply jumps to the top of your list.
Your inbox, not ours
Connect Gmail or Outlook and Keystone sends as you. Replies sync back both ways.
Quiet hours
Nothing pings a client at 9:40pm. Late texts wait politely until morning.
Approve before you spend
Letters and cards wait for your OK. You see the exact piece and what it costs before it prints.
A number that logs itself
Text from your own cell, or use a Keystone Number that keeps both sides of every conversation.
Built for the car
Today works one-handed on your phone. Clear the list between showings.
Keystone pricing
Annual billing takes 20% off. Extra letters are $1.75 each and handwritten cards are $4.90 per send. For another tool’s price, check its own pricing page, since plans change.
| Plan | Monthly | Contacts | Letters included | Seats |
|---|---|---|---|---|
| Free | $0 | 100 | 3 | 1 |
| Starter | $49 | 500 | 15 | 1 |
| Professional | $99 | 2,500 | 40 | 2 |
| Growth | $189 | 10,000 | 100 | 5 |
Comparison guides
Try the follow-up part first
Import your contacts, pick a sequence and get your first Today list. The Free plan covers 100 contacts.