Keystone vs Top Producer
Two different ways to handle real estate follow-up. Here is how they compare on approach, channels and price, and who each one fits.
Top Producer: All-in-one business management platform covering CRM, lead generation and marketing automation
Top Producer calls itself an all-in-one business management platform: CRM, lead generation, farming and marketing automation. Keystone covers one slice of that. It writes your follow-up and runs email, text, call prompts, printed letters and handwritten cards from a daily Today list. If your plate is full of leads and transactions, those aren't the same job. If your problem is that past clients never hear from you, they overlap in a small way.
Keystone vs Top Producer at a glance
Keystone | Top Producer | |
|---|---|---|
| Approach | Follow-up that arrives already written. You open a daily Today list, edit or send, and move on. It is not a full CRM. | An all-in-one business management platform with CRM, lead generation, farming and marketing automation. |
| Channels | Email, text, call prompts, printed letters and handwritten cards, all from one list | Email drip campaigns, unlimited SMS and call wrap-ups. Postcards appear in its plan comparison. |
| Price | Free for 100 contacts, then $49 to $189 a month. Annual billing is 20% off. Extra letters are $1.75 each and handwritten cards are $4.90 per send. | From $179/mo per user (Pro), checked October 2026 |
| Best for | Agents who want follow-up drafted for them, including letters and handwritten cards, without learning a CRM | Agents and teams who want an all-in-one platform and will pay for lead generation and farming |
Feature-by-Feature Comparison
| Feature | Keystone | Top Producer |
|---|---|---|
Email follow-up | Yes, sends as you from Gmail or Outlook | Yes, automated drip campaigns and workflows |
Text messaging | Yes, from your own cell or a Keystone Number | Yes, two-way texting and unlimited SMS listed |
Calls | Call prompts with talking points. Keystone doesn't place calls. | Call wrap-ups and notes on a timeline. We didn't find a dialer on its pages. |
Printed mail We didn't map which plan includes them. | Letters, each approved by you first | Just listed and just sold postcards appear in its plan comparison |
Transaction tracking | close | Unlimited transactions listed |
| Feature | Keystone | Top Producer |
|---|---|---|
Free plan | Yes, 100 contacts | close |
Lowest paid plan | $49/mo (Starter, 500 contacts) | $179/mo per user (Pro), checked October 2026 |
Contact limits | 100 free, up to 10,000 on Growth | Unlimited contacts, leads and transactions |
Team plans | 1 to 5 seats depending on plan | Up to 5, 10 or 25 users, from $399/mo |
Annual billing | 20% off | No annual pricing shown |
Who Each Tool Is Best For
Solo agents and small teams who want follow-up handled across email, text, letters and cards without paying for a full platform. If you'd start with a spreadsheet and a free plan, Keystone is easy to try.
Top Producer fits agents and teams who want one platform for CRM, lead generation, farming and transactions, with unlimited contacts, SMS and transactions listed. Team plans cover up to 25 users. Keystone isn't a transaction manager or lead source.
Frequently Asked Questions
Yes. Keystone imports a spreadsheet (CSV), so you can export contacts from Top Producer and drop them in. There's no live sync between the two, so changes in one don't show up in the other. Some agents keep a full platform for deals and use Keystone just for the slow follow-up with past clients.
On its pricing page (checked October 2026), Pro is $179 per user per month. Pro + Leads starts at $479/month and Pro + Farming at $599/month, with cost varying by lead volume or farm size. Team plans start at $399/month for up to 5 users. Each plan asks you to request more info or call. Keystone is free for 100 contacts, then $49 to $189 a month.
Keystone isn't a full CRM, a transaction manager, an IDX website builder, a dialer or a lead source. It prompts you to call with talking points but doesn't place the call. It's built for residential agents who want follow-up handled, not a system to run the whole business.
Agents and teams who want an all-in-one platform with lead generation, farming, transactions and a CRM under one login. It lists unlimited contacts, leads, transactions and SMS. Keystone doesn't do any of that beyond follow-up.
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See how Keystone fits your follow-up
Import your contacts, pick a sequence and get your first Today list. Free for 100 contacts, paid plans from $49/mo.