Keystone vs Realvolve
Two different ways to handle real estate follow-up. Here is how they compare on approach, channels and price, and who each one fits.
Realvolve: Real estate CRM for agents and teams, pitched around workflows and automation you won't outgrow
Realvolve is a real estate CRM built around automated workflows, reminders and relationship management. Keystone does less, and is meant to. It writes your follow-up, puts it on a daily Today list, and covers email, text, call prompts, printed letters and handwritten cards. The difference shows up in setup. With a workflow CRM you build the system. With Keystone, every sequence comes written and you start from your spreadsheet.
Keystone vs Realvolve at a glance
Keystone | Realvolve | |
|---|---|---|
| Approach | Follow-up that arrives already written. You open a daily Today list, edit or send, and move on. It is not a full CRM. | A real estate CRM built around automated workflows, reminders and relationship management. |
| Channels | Email, text, call prompts, printed letters and handwritten cards, all from one list | Email on every plan. Texting and a dialer only on the higher plan. Handwritten cards by webhook or Zapier setup. |
| Price | Free for 100 contacts, then $49 to $189 a month. Annual billing is 20% off. Extra letters are $1.75 each and handwritten cards are $4.90 per send. | From $49/mo (lowest plan) plus a $99 one-time launch fee, checked October 2026 |
| Best for | Agents who want follow-up drafted for them, including letters and handwritten cards, without learning a CRM | Agents and teams who want a workflow-driven CRM and are happy to set it up |
Feature-by-Feature Comparison
| Feature | Keystone | Realvolve |
|---|---|---|
Email follow-up | Yes, sends as you from Gmail or Outlook | Yes, automated workflows and email templates |
Text messaging Realvolve lists its lowest plan as having no SMS, dialer or AI. | Yes, from your own cell or a Keystone Number | Higher plan only |
Calls | Call prompts with talking points. Keystone doesn't place calls. | Dialer on the higher plan only |
Handwritten cards | Yes, $4.90 per send | Possible through a webhook or Zapier action, not built in |
Messages written for you | Every sequence comes written | Email templates included, 60 on the lowest plan |
| Feature | Keystone | Realvolve |
|---|---|---|
Free plan | Yes, 100 contacts | close |
Lowest paid plan | $49/mo (Starter, 500 contacts) | $49/mo plus $99 one-time launch fee, checked October 2026 |
One-time fees | None | $99 on the lowest plan, $199 on the next plan |
Contact limits | 100 free, up to 10,000 on Growth | No limit stated in the pricing widget |
Who Each Tool Is Best For
Agents who want follow-up running this week instead of building workflows. It suits solo agents and small teams who want text, letters and handwritten cards in the same place as email, starting on a free plan with 100 contacts.
Realvolve fits agents and teams who want a full CRM with workflow automation and are willing to set it up. It also sells a one-time service package for people who want hands-on help. Texting and the dialer are on its higher plan.
Frequently Asked Questions
Yes. Keystone imports a spreadsheet (CSV), so you can export contacts from Realvolve and drop them in. There's no live sync between the two, so changes in one don't show up in the other. Some agents keep a workflow CRM for deals and use Keystone just for the long follow-up with past clients.
On the pricing widget on its homepage (checked October 2026), the lowest plan is $49/month with a $99 one-time launch fee. The next plan is $79/month with a $199 one-time launch fee and adds texting, a dialer and AI. There's also a $2,499 one-time service package. Keystone is free for 100 contacts, then $49 to $189 a month.
Keystone isn't a full CRM, a transaction manager, an IDX website builder, a dialer or a lead source. It prompts you to call with talking points but doesn't place the call. It's built for residential agents who want follow-up handled, not a system to run the whole business.
Agents and teams who like building workflows and want a CRM that handles automation across their business. Keystone doesn't offer workflow building. It gives you follow-up that's already written.
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See how Keystone fits your follow-up
Import your contacts, pick a sequence and get your first Today list. Free for 100 contacts, paid plans from $49/mo.