Free Realtor CRM Options: How to Choose One That Works
Free real estate tools fall into a few types: limited trials, generic business CRMs, and free plans of tools built for agents. What matters is what the free plan actually lets you do. Keystone's Free plan costs $0 and includes 100 contacts and 3 letters a month, with follow-up across email, text and call prompts.
Search "free realtor CRM" and you'll get a long list. Most of the tools on it fall into a few types, and the label "free" means something different in each. Prices and limits change often, so instead of ranking products, this page shows you how to tell a useful free tool from a trial in disguise.
The four kinds of "free"
1. Time-limited access Full access for a short window, then you pay or lose your data. That's a sales funnel, not a free tool. It's fine if you know that going in.
2. Generic business CRMs with a free tier Built for sales teams in any industry. The free plan can be real, but you're the one who adapts it to real estate: building your own sequences, writing your own messages, setting up your own reminders.
3. DIY email platforms Good at sending bulk email. They won't write your follow-up or tell you who needs a call, so you're paying with time instead of money.
4. Free plans from tools built for agents These come with real estate follow-up already shaped, with the catch that the free plan is capped. That's the category Keystone's Free plan belongs to.
What to check before you commit
A free plan is only useful if it can do the thing you need. Ask:
- Does the free plan have a time limit? If it expires, it's a trial.
- What's the contact cap? Will it cover the people you're actually trying to stay in touch with?
- Does it write the follow-up, or just store contacts? A contact list alone won't fix a follow-up problem.
- Which channels does it cover? Email only, or text and calls too?
- What happens when you reply? Does automation stop when a lead writes back?
- What does upgrading cost, and can you export your data? You should be able to leave.
- Is it built for how agents work? A tool you can use from your phone between showings gets used.
Check each product's pricing page yourself. Free-plan terms change, and the page is the only source that's current.
What Keystone's Free plan includes
Keystone is follow-up software for real estate agents. It isn't a full CRM, and it doesn't manage transactions, build IDX sites, work as a dialer or supply leads.
The Free plan is $0 and includes:
- 100 contacts
- 3 letters a month, printed and mailed after you approve them
- Texting from your own phone, so you send from your own number
- 1 seat
The follow-up itself comes written. Each day your Today list shows the messages already drafted with each person's details filled in. You edit or send as is, and replies pause the sequence so the reply goes to the top of your list.
| Free | Starter | Professional | Growth | |
|---|---|---|---|---|
| Monthly | $0 | $49 | $99 | $189 |
| Contacts | 100 | 500 | 2,500 | 10,000 |
| Letters per month included | 3 | 15 | 40 | 100 |
| Seats | 1 | 1 | 2 | 5 |
Annual billing takes 20% off the paid plans. Extra letters are $1.75 each, and handwritten cards are $4.90 per send.
Usage is shown before you hit a limit. When you need more, you can upgrade from Billing in two clicks, and your setup keeps running.
Who a free plan is right for
A free plan makes sense when you're new, building your database, or testing whether structured follow-up changes anything for you. Import the 100 people you most worry about losing touch with, let the sequences run, and see what comes back.
When you outgrow the cap, the paid plans add contacts, texts and letters. See pricing, or compare Keystone with specific tools on the compare pages.
Ready to stop babysitting your follow-up?
Start on the Free plan. Every message comes drafted for you.